Hi. And no, this post isn’t titled after the kind of ‘Ag’ we all sigh out here in South Africa. It’s titled after the symbol for silver. And so, let me introduce ARJUNA.AG – a brand started by a South African born, New York living friend of mine, Mikaela Bradbury. The ethos of the brand is to create a ‘sacred space for the mind, body and planet‘. Sounds like something we need more of in the world, right? Currently I feel like I could do with the entire Silver + Bamboo collection in my wardrobe, not to mention the soon to hit the shelves ‘Milk’ collection. The line has recently been picked up by the likes of Matches.com. But, not only is this clothing made ethically and good for you to wear – it is really beautiful.
Here is what they have to say in their mission statement:
‘Clothing has long served as a form of habitat and protection. From medieval armor to modern-day space suits, clothing augments the human form to meet the conditions of its changing environment.
The human species now faces a new era in its environmental evolution; radical changes have already occurred and taken effect. Some of the key changes are: the rise of environmental toxins (air, noise, light, electro), increased mobility and connectivity, the spread of germs and bacteria, and decreased habitats.
Of particular concern is the rapid increase of digital and wireless technologies, which pose both real physical and psychological impacts on the human body.
Ultimately, our mission extends beyond the protection of the individual to include the protection of the planet, including the communities, habitats and natural resources upon which each life depends. To that end, we pursue sustainable practices at multiple levels of the company, including: sourcing cutting edge sustainable fabrics that reduce harm to the environment; manufacturing all garments locally with maximum respect for working conditions and relationships; and designing clothing that is long-lasting and versatile. ‘